Will the entry of six new insurers herald a positive turn for Florida’s insurance market?
lorida faced a severe shortage of options for homeowners. This came in the wake of a mass exodus by major insurers. Escalating premiums aggravated it.
The escalating risk of extreme weather events prompted the departure of the large insurers. It then left resident grappling with limited choices and soaring insurance costs.
The result was a home owners’ crisis. Florida residents now carry the burden of the highest premiums in the country. The average premium reaches $6,000 per year in 2023.
This is a staggering 42 percent increase from 2022. Moreover, it is almost double the national average.
However, recent developments have brought a glimmer of hope, because six new private insurers are entering the Florida market. This promises a potential turnaround for homeowners.
Can the arrival of the new insurers alleviate Florida’s insurance woes?
The Insurance Information Institute (Triple I) reports that six new insurance companies will write homeowners insurance policies in Florida. They start with this the first quarter of 2024.
The new insurers are: Tailrow Insurance Company, Mainsail Insurance Company, Orion 180 Insurance Company, Orion 180 Select Insurance Company, Orange Insurance Exchange, and Condo Owners Reciprocal Insurance.
These new players present a significant shift in a market that has been grappling with instability. Moreover, state-backed Citizens Property Insurance Corp.’s successful depopulation coupled with the entrance of these new insurers is a positive signal.
It suggests a favorable direction for the market. Triple I’s spokesperson, Mark Friedlander, also views this as a “very positive” development for both the insurance marketplace and homeowners.
It provides homeowners with a much-needed choice in shopping for coverage.

Will increased competition lower home insurance premiums for Florida homeowners?
As stated, Mark Friedlander of Triple I emphasizes that the influx of new insurers will introduce more competition.
This potentially leads to more competitive pricing and increased choices for homeowners regarding their home insurance. Friedlander sees this as a crucial shift.
It breaks the mold of limited options and excessive costs that Florida homeowners have endured for years. At least, it is potentially the end of soaring home insurance premiums.
The new entrants have all been vetted and cleared by state regulators. As the new entrants gain regulatory approval and start offering policies, homeowners are encouraged to explore these options.
All in all, it marks a positive turn in a market that has long been plagued by challenges. It might be result in a transformation in the (home) insurance landscape.Bovenkant formulier